ZANETTI COACHING

BRANDING IDENTITY ⋅ PRINT ⋅ DIGITAL MEDIA

THE BRIEF

This branding project was created for Barbara Zanetti, Personal Development Coach, with the aim of developing a professional yet approachable identity that reflects personal growth, confidence, clarity and positive change.

At the heart of the identity is a distinctive organic logo constructed from radiating leaf forms. The expanding shape represents growth, movement and transformation, while the combination of deep blue and fresh green balances trust and professionalism with optimism, energy and renewal. The result is a visual identity that feels positive and supportive without losing the credibility required for a professional coaching business.

The brand was developed across a range of touchpoints, including logo variations, typography, colour palette, business cards, promotional flyers and digital applications. Each element follows a consistent visual language, creating strong recognition whether the brand is encountered in a corporate environment, at an event, through printed material or online.

A series of targeted flyers was designed to communicate the coaching offer to different audiences and situations, focusing on themes such as returning to work, setting achievable goals, building resilience, developing self-confidence and investing in personal development. The structured layouts make more detailed information accessible while maintaining a clear connection to the wider identity.

The website extends the same approach into the digital space, using strong imagery, generous white space and clear calls to action to create an encouraging and easy-to-navigate experience. The identity was designed to feel equally at home in a professional office, networking environment or more personal one-to-one coaching setting.

Ultimately, A Brighter You is a cohesive brand system built around the idea of progression - visually expressing Barbara’s role in helping people reflect, grow, build confidence and move towards a more fulfilling future.