CHINOISERIE - A HONG KONG STORY

BRANDING IDENTITY ⋅ PRINT ⋅ PACKAGING

CLIENT

Alison Tam

LOCATION

Hong Kong

THE BRIEF

A complete visual identity and brand development project for Scribble Jewellery, a personalised jewellery brand that transforms meaningful fingerprints, handprints, footprints, paw prints and children’s drawings into bespoke keepsakes.

The objective was to create an identity that felt personal, approachable and handcrafted, reflecting both the individuality of each piece and the emotional stories behind it. The distinctive scribble motif became the central visual device, giving the brand an expressive, human quality while the fresh teal palette and handwritten typography created a contemporary yet sentimental aesthetic.

The identity was developed into a cohesive brand system encompassing the logo and its variations, colour palette, typography, graphic elements, packaging, business cards, promotional flyers, jewellery presentation and event materials. Consistency across every touchpoint allows the brand to feel recognisable and professional while retaining the warmth and individuality at the heart of personalised jewellery.

Ultimately, the project was about creating more than a jewellery brand – it was about developing a visual language for small, personal marks that hold big memories and become pieces to treasure for a lifetime.