THE BRIEF

The Hagar International project involved creating a wide range of communication materials for an organisation working with people affected by human trafficking, exploitation and abuse. The challenge was to communicate important and often complex information with sensitivity, while maintaining a professional, accessible and consistent visual identity across every piece of collateral.

A significant part of the project involved designing complex infographics that transformed detailed information, statistics and processes into clear, engaging visual stories. Careful consideration was given to hierarchy, typography, icons, colour and information flow, ensuring dense content could be understood quickly without losing its meaning or impact.

The work extended across brochures, reports and PowerPoint presentations, each requiring a different approach while still feeling unmistakably part of the Hagar brand. Presentation materials in particular needed to balance substantial content with strong visual structure, creating slides that were practical for the organisation to use while remaining polished, engaging and easy for an audience to follow.

Throughout the project, I worked within Hagar International’s strict brand and design guidelines, ensuring consistency in typography, colour, imagery and graphic elements. Rather than allowing those guidelines to restrict the creative process, the focus was on finding thoughtful ways to work within them—creating varied, purposeful communications that remained cohesive, recognisable and respectful of both the organisation and the stories behind its work.