THE BRIEF

I developed a calm, contemporary brand identity for Ingredients of Wellness, designed to communicate mindfulness, personal growth and emotional wellbeing across children, teens, families and educational environments.

The circular logo combines organic leaf forms with a central meditation symbol, creating a visual connection between nature, balance and mindfulness. A fresh palette of green, navy and soft neutrals, paired with clean Montserrat typography, gives the brand a professional yet approachable character.

The identity was developed as a flexible system, including primary, monochrome, reversed and icon-only logo variations, alongside supporting graphics and consistent typography. The branding was then extended across business cards, course flyers, brochures, posters and promotional materials.

The result is a cohesive wellness identity that feels calm, credible and accessible, while remaining adaptable across schools, community settings and corporate applications.