THE BRIEF

I developed the complete visual identity for #hair by phoebe, creating a cohesive brand that reflects a modern, professional and highly personalised hair service. The objective was to build an identity that felt stylish and contemporary without becoming overly corporate.

The project began with the logo and core brand identity, using the hashtag as a distinctive and memorable part of the name and incorporating a hairbrush into the typography to immediately connect the identity to the hair industry. A refined palette of deep navy, soft blush, ivory and warm neutral tones gives the brand a sophisticated foundation, while handwritten elements introduce a more personal, approachable quality.

The branding was then rolled out across a broad range of customer touchpoints, including business cards, referral and loyalty material, service and price lists, promotional flyers, salon signage, social media graphics and mobile content. 

The final result is a flexible identity that feels modern, feminine, confident and approachable, giving #hair by phoebe a distinctive visual presence while supporting both day-to-day communication and future growth.