THE BRIEF

A bold, modern identity created to give Brown Dog Electrical a distinctive and professional presence. The custom dog-and-lightning logo combines personality with a clear connection to the electrical trade.

A strong navy and orange palette, paired with clean Montserrat typography, creates a confident and approachable look. Multiple logo variations were developed for consistent use across different formats.

The visual system was designed to be simple, recognisable and highly adaptable, ensuring the brand remains clear at everything from favicon size through to large vehicle graphics and signage.

The identity was then applied across business cards, uniforms, work vehicles and promotional materials, creating a cohesive brand that customers can recognise both on-site and in the community.