ANGELS FOR CHILDREN

BRANDING IDENTITY ⋅ PRINT ⋅ MARKETING ⋅ DIGITAL

CLIENT

Angels for Children

LOCATION

Hong Kong

WEBSITE

www.angels-for-children.org

THE BRIEF

As the in-house volunteer graphic designer for Angels for Children, I have worked across the charity’s visual communications, helping develop a more cohesive and recognisable identity across its fundraising campaigns, events and promotional materials.

A key part of the project was the rebranding of the charity’s logo, evolving the identity from its former name, Angels for Orphans, to Angels for Children. The refreshed wing-and-halo marque retains the emotional connection and symbolism of the original brand while creating a cleaner, more contemporary identity that can be used consistently across print, digital and event applications. The signature blue was retained as a central brand colour, supported by simplified typography and flexible white and single-colour logo versions.

The visual identity needed to reflect the charity’s purpose without feeling overly corporate. Angels for Children is a Hong Kong registered charity, founded in 2006, supporting children’s charities in Hong Kong and Southeast Asia through fundraising, awareness and financial assistance. Importantly, the organisation operates on an entirely voluntary basis, making the contribution of volunteers an integral part of the charity itself.

My ongoing role has extended the identity across event flyers, fundraising campaigns, fitness challenges, charity lunches, live music events, seasonal campaigns, sponsorship materials, brochures, digital graphics and social communications. Because each event has its own audience and personality, the creative direction is deliberately varied while maintaining a connection to the overarching Angels for Children brand.

The rebrand also preserves the charity’s long-standing message:

“To the world you might be one person, but to one person you might be the world.”

This sentiment sits at the heart of both the organisation and the visual identity: a simple, human brand designed to communicate compassion, community and the difference that collective action can make.